Which film franchise pioneered the concept of 'digital product placement,' allowing different brands to be inserted into the same scene for different international markets?

Product placement and brand collaborations have become integral to modern filmmaking, creating mutually beneficial relationships between movies and consumer brands. These partnerships can range from subtle product appearances to major marketing campaigns that extend beyond the screen. Test your knowledge about some of the most innovative and successful brand collaborations in recent film history that changed how audiences interact with both movies and products.

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The Marvel Cinematic Universe
Transformers
Mission Impossible
Fast & Furious