Which famous retail brand successfully revitalized their sales by incorporating Nordic mythology into their customer journey and store design experience?

In the world of retail, mythology and folklore have long been powerful tools for brand storytelling and product development. From Nike's winged goddess of victory to Starbucks' siren, mythological elements help create memorable brand identities and customer experiences. This trivia tests your knowledge of how ancient stories have influenced modern retail strategy and consumer engagement. Can you identify which mythological marketing strategy has achieved legendary status?

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IKEA, with their 'Ragnarök Collection' featuring products named after Norse gods and an immersive in-store journey representing Yggdrasil's nine realms
H&M, with their 'Valhalla Fashion Line' and warrior-themed fitting rooms designed to make customers feel like selecting the perfect battle attire
Volvo, with their 'Thor's Hammer' headlight design and showrooms organized as a journey through Norse mythology's nine worlds
Lego, with their 'Asgard Adventure' store layout where customers follow Bifröst paths to different product categories representing different Nordic realms