Which innovative subscription model was first introduced by TodayTix in 2019, revolutionizing how younger audiences access Broadway shows?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market shows and retain audience members. Broadway theaters and other performing arts venues have implemented various innovative subscription models to keep patrons returning season after season. Test your knowledge about how the performing arts world has embraced modern customer retention strategies!

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Broadway Passport: A punch-card system allowing access to 5 shows over 12 months
TodayTix Membership: Monthly fee for discounted last-minute tickets
Broadway Roulette: Algorithm-matched surprise show tickets at fixed prices
Stage Door Pass: Annual subscription with priority access to post-show meet-and-greets