Which retail brand holds the Guinness World Record for the 'largest augmented reality (AR) retail experience' that transformed customer journeys in physical stores?

The Guinness World Records has documented some incredible retail and brand achievements throughout history. These records showcase the extraordinary lengths companies go to for brand recognition, customer experience, and retail innovation. Test your knowledge about these remarkable retail world records that have transformed how we think about shopping experiences and brand identity on a global scale.

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IKEA, with their AR app that allows customers to visualize furniture in their homes
Sephora, with their Virtual Artist tool that lets customers try makeup virtually
Walmart, with their store-wide inventory management AR system
Burberry, with their digital retail experience in their London flagship store