Which sports retailer pioneered the use of in-store heat mapping technology to analyze customer movement patterns and subsequently redesigned their store layouts to increase engagement with high-margin performance gear?

The sports retail landscape has transformed dramatically over the past decade with the explosion of athleisure wear and performance gear. Brands are increasingly using consumer data analytics to understand workout preferences, lifestyle choices, and shopping behaviors. This poll tests your knowledge about how major sports retailers are leveraging consumer trends and retail analytics to position their products in this competitive market.

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Nike - with their Nike Analytics Environment (NAE) system first deployed in flagship stores in 2018
Lululemon - through their Movement Metrics platform introduced in 2019 across North American locations
Under Armour - using their Connected Retail Environment technology first tested in 2017
Adidas - implementing their Customer Journey Tracking system in European flagship stores in 2016