Which innovative marketing strategy did NASA use during the James Webb Space Telescope's launch that broke engagement records across their platforms?

NASA's James Webb Space Telescope wasn't just a scientific milestone—it was also a masterclass in product marketing. This groundbreaking observatory required an equally innovative launch campaign to capture public imagination and secure ongoing funding support. Test your knowledge about how NASA and its partners marketed one of the most sophisticated scientific instruments ever built to both the scientific community and general public.

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The 'Where Will Webb Look?' interactive tool allowing the public to vote on celestial targets
The 'Webb's First Deep Field' coordinated reveal involving a presidential announcement and simultaneous global livestream events
The 'Name A Star After Yourself' premium sponsorship program funding telescope maintenance
The 'Webb Virtual Reality Observatory' app released simultaneously on all major VR platforms