Which natural products company first introduced commercially successful plantable packaging that contained live seeds, allowing customers to grow plants after use?

Test your knowledge about revolutionary packaging innovations in the natural products industry! Sustainable packaging has become a critical component of brand identity for companies selling nature-based products. As consumers become increasingly eco-conscious, brands have responded with creative solutions that minimize environmental impact while maintaining product integrity. This question focuses on a groundbreaking packaging development that changed how natural products are presented and perceived in retail environments.

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Pangea Organics (with their seeded soap boxes made from recycled paper, organic seeds, and zero glue in 2007)
The Body Shop (with their seed-embedded shopping bags introduced in 2011)
Burt's Bees (with their wildflower seed paper product inserts launched in 2009)
Aveda (with their herb-seed infused containers for cosmetics released in 2010)