Which linguistic device is primarily used in Apple's famous slogan 'Think Different' that makes it particularly memorable and effective?

Marketing language is carefully crafted to create emotional connections, drive brand recognition, and influence consumer behavior. Linguistics plays a crucial role in developing effective brand slogans - from sound symbolism to syntactic structures that make phrases memorable. Test your knowledge about how language science shapes some of the world's most recognized brand phrases!

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Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically standard)
Onomatopoeia (words that phonetically imitate the sound they describe)
Portmanteau (blending two words to create a new meaning)
Consonance (repetition of consonant sounds, particularly at the ends of words)