Which retailer pioneered the use of collaborative filtering in its recommendation system, famously claiming that 35% of its sales come from personalized recommendations?

In today's data-driven retail environment, recommendation systems have become crucial for driving sales and enhancing customer experience. These sophisticated algorithms analyze customer behavior, purchase history, and browsing patterns to suggest products that align with individual preferences. Test your knowledge about how major retailers are leveraging these systems to gain competitive advantage and increase customer lifetime value.

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