Which innovative marketing strategy did NASA NOT use during the James Webb Space Telescope's launch campaign?

When NASA launched the James Webb Space Telescope in 2021, it represented the culmination of decades of work and billions in investment. The marketing campaign surrounding this historic launch needed to generate public interest and justify the telescope's massive budget. This poll tests your knowledge about the innovative marketing strategies that helped turn a complex scientific instrument into a household name and build public support for astronomy's next generation of discovery.

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Partnering with LEGO to create a miniature buildable version of the telescope that became one of their bestselling science sets
Collaborating with Spotify to create a 'Sounds of the Universe' playlist that would theoretically be audible to alien civilizations
Launching an interactive web application allowing users to visualize how the telescope would unfold in space and simulate its operations
Creating a global 'First Light' viewing event where the initial images were revealed simultaneously in museums and science centers worldwide