Which streaming platform pioneered the concept of 'interactive product endorsements' where viewers could pause shows and purchase featured products directly through their interface?

The digital transformation of the film and television industry has revolutionized how brands integrate their products into entertainment. From subtle background appearances to sophisticated narrative integrations, product endorsements have evolved dramatically in the streaming era. This trivia question tests your knowledge about a groundbreaking product placement strategy that changed how brands approach entertainment partnerships in the digital age.

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Netflix with their 'Shop the Look' feature first introduced in 'Emily in Paris' (2020)
Amazon Prime Video with their X-Ray shopping integration (2016)
Hulu with their 'GatewayGo' advertising platform (2018)
HBO Max with their 'Warner Retail Connect' program (2021)