Which famous luxury brand established a 'Métiers d'Art' (Artistic Crafts) collection specifically to preserve endangered traditional craftsmanship techniques?

Traditional craftsmanship and cultural products are increasingly valued in our global marketplace. As artisanal techniques face threats from mass production, many brands are incorporating traditional craftsmanship into their retail strategy. This trivia question explores how cultural products are being preserved and promoted through innovative retail approaches. Test your knowledge about the intersection of cultural heritage and modern retail trends!

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Chanel
Louis Vuitton
Hermès
Gucci