Which traditional cultural practice did IKEA have to significantly adapt its store layout and shopping experience for when expanding into which country in 2018?

Global retail expansion often requires deep understanding of cultural traditions and local customs. Successful brands adapt their strategies to respect and incorporate these elements when entering new markets. This trivia challenges your knowledge about a famous international retail expansion that required significant cultural adaptation. Test your understanding of how global brands navigate cultural sensitivities while expanding their footprint!

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