Which retailer created the award-winning 'Heritage Marketplace' experiential campaign that featured rotating pop-up stores celebrating different cultural traditions throughout the year?

Traditional cultural celebrations drive billions in retail sales annually, but how well do brands understand and leverage these cultural traditions in their marketing strategies? This trivia question explores how retailers have incorporated cultural heritage elements into their experiential marketing campaigns to create authentic connections with diverse consumer segments. Test your knowledge about a groundbreaking cultural retail experience that redefined how brands engage with traditional celebrations.

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Macy's, with their 'World Culture' initiative that began in 2018
Target, through their 'Traditions Around the World' program launched in 2019
Walmart, with their 'Global Heritage' campaign that started in 2020
Amazon, via their 'Cultural Celebration Marketplace' introduced in 2017