Which innovative retail strategy did 'Hamilton' pioneer that transformed Broadway merchandise sales and has since been adopted by many other hit shows?

Broadway shows and performing arts venues have revolutionized their merchandise strategies to create additional revenue streams beyond ticket sales. From strategic pricing to innovative display concepts, merchandise has become a crucial extension of the theatrical experience. Test your knowledge about how performing arts organizations maximize the impact and sales of their branded products!

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• The creation of exclusive 'rush merchandise' available only to lottery ticket winners
• Opening a dedicated storefront separate from the theater for year-round merchandise sales
• Implementing a 'pay what you can' pricing model for merchandise on certain weekdays
• Introducing merchandise subscription boxes delivered monthly to fans

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