Which of these brand mergers resulted in the largest write-down in corporate history (approximately $54 billion) due to declining brand value?

In the world of corporate strategy, brand mergers and acquisitions can reshape entire industries overnight. Some create tremendous value, while others become cautionary tales of corporate missteps. This trivia question tests your knowledge of one of the most significant brand mergers in recent business history that had far-reaching implications for consumer products and corporate strategy.

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Kraft and Heinz (2015)
Amazon and Whole Foods (2017)
Microsoft and LinkedIn (2016)
Disney and 21st Century Fox (2019)