Which influencer marketing strategy has been credited with helping the musical 'Six' achieve viral success before its Broadway debut?

In today's competitive performing arts landscape, theaters and production companies are constantly seeking innovative ways to fill seats and create buzz. One particularly effective technique has revolutionized how Broadway shows and regional theaters connect with potential audiences. Test your knowledge about modern performing arts marketing strategies that are changing the industry!

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TikTok dance challenges featuring the show's signature choreography
Instagram takeovers by Broadway veterans reviewing the show
YouTube collaborations with classical music influencers
Podcast sponsorships with true crime shows (due to the historical theme)