Which retail analytics innovation was first adopted by a major political campaign to revolutionize voter targeting and significantly changed how campaigns allocate resources?

In the modern political landscape, governments increasingly rely on sophisticated retail analytics tools to understand citizen needs, optimize public services, and make data-driven policy decisions. These tools, originally developed for commercial retail, have been adapted for governance to analyze usage patterns of government services, citizen engagement metrics, and public sentiment. How much do you know about the intersection of retail analytics technology and government operations?

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