Which linguistic software company famously rebranded its flagship translation product from 'MultiLing Pro' to a single-word name that dramatically increased its market recognition and sales in 2015?

In the world of language and linguistics, product marketing often relies on carefully crafted terminology to create brand identity and consumer perception. Some of the most successful product marketing campaigns in history have involved linguistic innovations or strategic word choices that transformed how we perceive everyday items. This poll tests your knowledge of how language has been used as a powerful tool in product marketing and branding within the linguistics industry itself.

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• Duolingo with 'Fluent'
• Rosetta Stone with 'Catalyst'
• SDL with 'Trados'
• Babbel with 'Lingua'

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