Which breakfast cereal was invented by Dr. John Harvey Kellogg as a health food for patients, but was later commercialized by his brother Will Keith Kellogg with a marketing story focused on convenience and nutrition?

Brand storytelling creates powerful connections between consumers and food products. The most successful food brands have compelling origin stories that resonate with their audience and reinforce their brand identity. This poll tests your knowledge about a famous brand story that transformed a breakfast staple from a medical innovation to a household name across America.

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Corn Flakes - originally created as part of a bland diet to reduce passions and cure illness at the Battle Creek Sanitarium
Cheerios - initially developed as a heart-healthy alternative to fatty breakfast options for cardiac patients
Grape-Nuts - first formulated as a concentrated protein supplement for athletes and active lifestyles
Shredded Wheat - created specifically as a digestive aid for patients with gastrointestinal conditions