Which religious publisher first introduced the concept of personalized Bibles with individual names embossed on covers, pioneering product personalization in religious retail?

Religious texts have been among the most printed and distributed products in human history. Their packaging, distribution, and marketing have evolved dramatically over time, creating fascinating case studies in product management and retail strategy. This poll explores how religious publishing has pioneered techniques now standard in modern retail and brand loyalty programs.

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Thomas Nelson Publishers (1798)
Zondervan Corporation (1931)
American Bible Society (1954)
Tyndale House Publishers (1962)