Which CEO pioneered the 'Try Before You Buy' virtual reality program that allows customers to test telescope views of celestial objects before purchasing?

The astronomy retail sector has evolved dramatically in recent years, with major companies innovating to meet growing consumer demand for stargazing products. From advanced telescopes to astronomy apps, companies are finding creative ways to make the universe accessible to everyday consumers. This poll tests your knowledge of a groundbreaking retail strategy that changed how astronomy enthusiasts shop for their equipment.

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