Which company's iconic brand color was directly inspired by a scientific breakthrough in color perception research, leading them to trademark the specific shade?

The psychology of color plays a crucial role in brand identity and recognition. Some of the world's most recognizable brands have trademarked specific color shades after extensive research into consumer psychology. This poll explores how one famous company's brand color was actually connected to a significant scientific discovery that changed our understanding of color perception.

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Tiffany & Co.'s robin egg blue, inspired by the discovery that blue wavelengths create deeper emotional responses in the human brain
Coca-Cola's red, inspired by research showing red stimulates appetite and urgency in consumer behavior
UPS's brown, inspired by discoveries about color durability and minimal visual fatigue for delivery personnel
IBM's blue, inspired by studies showing blue conveyed reliability and trust in early computer technology adopters