Which candy experienced a 65% sales increase after being featured prominently in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', creating one of cinema's first major product placement success stories?

Product placement in movies and TV shows has evolved into a sophisticated marketing strategy worth billions. From subtle appearances to plot-central integrations, brands have found creative ways to showcase their products on screen. This poll tests your knowledge about one of the most influential product placements that actually transformed both a film franchise and a candy brand's fortunes. Can you identify the correct answer among these plausible options?

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Reese's Pieces
M&M's (which actually declined to be featured in the film)
Skittles
Hershey's Kisses