Which company first marketed the Bible as a mass-market paperback in 1947, dramatically reducing its cost and making it more accessible to the general public?

The publishing and marketing of religious texts has evolved dramatically over centuries, from handwritten scrolls to mass-market paperbacks to digital platforms. Along the way, certain publishers and marketing innovations have revolutionized how spiritual wisdom reaches the masses. This trivia question focuses on a significant marketing milestone that transformed how religious texts were distributed worldwide.

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Zondervan
Thomas Nelson
Penguin Books
Oxford University Press