Which mythological figure was controversially appropriated for a major retail brand's identity, leading to formal protests from indigenous cultural organizations in 2015?

Throughout history, mythology and folklore have inspired countless retail marketing campaigns and brand positioning strategies. From Nike's use of the Greek goddess of victory to Starbucks' siren from maritime folklore, brands often tap into these powerful ancient stories to create memorable identities. Test your knowledge about how mythology intersects with modern retail marketing in this challenging trivia question!

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Maui (Polynesian demigod) for Disney's retail merchandise
Odin (Norse god) for Marvel's Thor product line
Ganesha (Hindu deity) for Urban Outfitters' home goods collection
Quetzalcoatl (Aztec deity) for Adidas' limited edition sneakers