Which linguistic phenomenon is specifically leveraged in the retail branding technique known as 'sound symbolism'?

In the world of retail branding, language choice plays a crucial role in how consumers perceive products and companies. Linguistic techniques are carefully employed by marketing teams to create memorable brand identities and influence purchasing decisions. This poll explores how language and linguistics intersect with retail branding strategies to create powerful market positions.

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The association between certain sounds and physical properties (e.g., 'Crisp' for potato chips, where the 'cr' sound mimics the crunch experience)
The use of foreign words to add prestige to brands (e.g., 'La Mer' instead of 'The Sea')
The creation of portmanteau words by combining two existing terms (e.g., 'Brunch' from breakfast + lunch)
The intentional misspelling of common words to create distinctive brand names (e.g., 'Krispy Kreme')