Which marketing innovation significantly transformed performing arts ticket sales in the 2010s by introducing dynamic pricing models similar to those used by airlines?

The performing arts industry has evolved dramatically in its approach to marketing and audience engagement. From traditional playbills to immersive digital experiences, theaters and performance venues have adopted cutting-edge strategies to attract new audiences while retaining loyal patrons. This trivia question explores a significant marketing innovation that revolutionized ticket sales in the performing arts sector. Test your knowledge about the business side of the spotlight!

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TodayTix mobile app with mobile lottery and rush tickets
Revenue management software that adjusts ticket prices based on real-time demand data
Subscription model packages with flexible ticket exchanges
QR code-based digital programs replacing printed playbills