Which streaming platform pioneered the 'interactive product placement' technology allowing viewers to hover over products in shows and purchase them directly?

In the ever-evolving landscape of film and television, product placement has transformed from subtle background appearances to sophisticated marketing strategies. As streaming platforms have disrupted traditional viewing habits, the approach to featuring consumer products has adapted significantly. Test your knowledge about how product placement in movies and TV shows has changed in the streaming era!

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Netflix with their 'Shop the Scene' feature
Amazon Prime Video with their X-Ray shopping integration
HBO Max with their 'ScreenShop' technology
Disney+ with their 'Magic Market' overlay