Which major bookstore chain pioneered the 'BookMatch' kiosk system that used AI to analyze a customer's reading preferences and create personalized book recommendations based on a brief literary taste survey?

The publishing industry has undergone dramatic transformations in how books are marketed and sold to readers. Major bookstore chains have experimented with various retail innovation strategies to compete with online giants and revitalize the physical reading experience. This trivia question explores a notable retail innovation from a major bookstore chain that attempted to blend traditional bookselling with modern technology and personalization.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barnes & Noble with their 'B&N BookMatch' program in 2017
Borders with their 'Reader's Choice' terminals before their 2011 bankruptcy
Books-A-Million with their 'LitLink' recommendation stations launched in 2015
Powell's Books with their 'BookSense' algorithm introduced in 2018