Which major sports retailer was first to launch a comprehensive NIL program that allowed college athletes to serve as brand ambassadors while still competing at the collegiate level?

College athletes can now profit from their Name, Image, and Likeness (NIL), creating a seismic shift in sports marketing and retail. This change has transformed how sports brands approach product launches and endorsements, opening new avenues for athlete partnerships at earlier career stages. Test your knowledge about this revolutionary change in sports marketing and retail strategy!

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Nike, with its 'Next Generation' platform in December 2021
Adidas, with its 'Name, Image, Likeness' network launched in March 2022 offering deals to 50,000+ collegiate athletes
Under Armour, with its 'UA Collegiate' program in January 2022
Puma, with its 'College Connect' initiative in February 2022