Which mythological figure is considered the earliest documented example of successful 'influencer marketing' with a dedicated cult following that spread their image and symbols across multiple ancient civilizations?

Throughout history, mythological figures have served as powerful symbols and influencers across cultures. These deities and heroes were essentially the original brand ambassadors, with distinct personalities, domains of influence, and loyal followings. This poll explores how ancient mythological figures utilized what we now recognize as influencer marketing techniques to spread their stories and maintain cultural relevance for centuries.

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Dionysus/Bacchus, whose cult festivals and mystery rites created an experiential marketing campaign that spread from Greece throughout the Roman Empire
Thor, whose hammer symbol (Mjölnir) became a widespread protective amulet and identity marker for Norse believers against Christian conversion
Isis, whose worship began in Egypt but whose 'rebrand' as a universal mother goddess helped her cult spread throughout the Mediterranean world
Heracles/Hercules, whose twelve labors narrative campaign established him as the first celebrity endorser across Greek city-states