Which gaming company first implemented large-scale AR 'virtual demo stations' in retail stores allowing customers to visualize and interact with unreleased games and hardware?

The integration of Augmented Reality (AR) into gaming retail experiences has transformed how players interact with products before purchase. From virtual try-ons for gaming peripherals to interactive store displays, AR is reshaping the customer journey. This trivia question tests your knowledge of a groundbreaking AR retail initiative that changed how gamers experience products in physical stores.

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Microsoft with their HoloLens-powered Xbox Preview Zones in 2018
Nintendo with their Labo AR Experience Centers in 2019
Sony with their PlayStation Reality Booths in 2017
Valve with their Steam VR Showcase Stations in 2020