Which company's famous tagline "Taste the Rainbow" was inspired by African cultural traditions that view the rainbow as a symbol of hope and promise?

In today's global marketplace, brands often leverage cultural traditions to create authentic connections with consumers. This strategy can build emotional resonance, but requires deep cultural understanding to avoid appropriation controversies. Test your knowledge about how a major brand successfully incorporated cultural traditions into its positioning strategy, creating one of the most recognized campaigns in advertising history.

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Skittles
M&M's
Starburst
Haribo