In 2009, which company lost an estimated $100 million on a disastrous rebranding attempt that was reversed after just 30 days of negative consumer reaction?

In the competitive world of consumer products, rebranding can make or break a company's future. While successful rebrands like Apple and Starbucks have generated billions in value, some rebranding attempts have become infamous cautionary tales. This poll tests your knowledge about one of the most expensive product rebranding failures in business history - a decision that cost a major company significant market share and forced them to revert to their original branding after just 30 days.

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Tropicana (PepsiCo)
Gap (Gap Inc.)
Netflix (Qwikster)
JCPenney