Which 1999 film pioneered viral marketing in Hollywood by using a fake 'found footage' campaign and mysterious website that made many viewers believe the supernatural events in the movie were real?

Before streaming services dominated the entertainment landscape, movie studios employed innovative marketing strategies to drive box office success. One groundbreaking campaign in the early 2000s revolutionized how films were promoted and created a template still used today for major franchise releases. Test your knowledge of film industry marketing history with this challenging question about a campaign that changed Hollywood forever.

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club