Which innovative product marketing strategy did Radiohead pioneer in 2007 with their album 'In Rainbows' that fundamentally challenged traditional music industry revenue models?

The music industry has undergone remarkable transformations in how artists and labels market their products to consumers. From physical album sales to streaming platforms, marketing strategies have evolved dramatically. This trivia question explores a significant turning point in music product marketing that changed how consumers discover and engage with music. Test your knowledge about this pivotal shift!

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• The 'pay-what-you-want' digital release model, allowing fans to determine the album's value
• The first album released exclusively on streaming platforms with no physical media
• A subscription-based fan club that provided monthly exclusive content
• The first major blockchain-verified limited digital edition album with NFT ownership

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