Which innovative product marketing strategy did NASA use to build public engagement for the James Webb Space Telescope before its launch?

The James Webb Space Telescope (JWST) represents one of the most significant advancements in astronomical technology and required sophisticated product marketing to communicate its value to the public and secure ongoing funding. This poll tests your knowledge about how NASA and its partners marketed this revolutionary $10 billion space observatory before its successful launch in December 2021.

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Creating a public-facing "Where's Webb" tracker website showing the telescope's deployment stages and location in real-time
Launching a limited edition JWST-branded cryptocurrency that funded final development stages
Establishing exclusive viewing parties where the public could watch the telescope being assembled through special observatory windows
Developing an augmented reality app that let users "place" a full-size JWST in their backyard to understand its massive scale