Which mythological figure inspired the logo of a major coffee chain, chosen specifically to represent the allure and enchantment that the company wanted customers to associate with their retail experience?

Throughout history, merchants have leveraged mythology and folklore to create powerful brand identities and marketing strategies. From ancient market squares where traders invoked divine protection to modern retail giants using mythological symbols in their logos, the connection between commerce and legend runs deep. Test your knowledge about how mythological elements have been incorporated into retail branding, customer loyalty programs, and market innovations.

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The Siren (from Greek mythology)
Cernunnos (Celtic horned god of abundance)
Bastet (Egyptian cat goddess of protection)
Garuda (Hindu eagle-god of transportation)