Which celebrity's partnership with a sportswear brand is credited with increasing the company's market value by approximately $6 billion within five years of collaboration?

Celebrity endorsements have transformed countless brands, but some partnerships have created extraordinary value. While many celebrities lend their names to products, a select few have built empire-level brand collaborations that completely redefined industries. Test your knowledge about one of the most successful celebrity brand partnerships in history that created unprecedented market value.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Serena Williams with Nike (Serena Williams Collection)