What controversial brand storytelling technique did the 'Medusa's Gaze' sunglasses campaign employ that led to its viral success?

In 2018, a luxury sunglasses brand launched an innovative campaign that transformed the ancient Greek myth of Medusa into a modern brand narrative. This campaign masterfully integrated mythological storytelling with digital marketing to create a viral sensation. The brand's strategy revolutionized how mythology could be used in contemporary product marketing. Test your knowledge about this groundbreaking mythological brand storytelling case study that changed how luxury brands approach cultural narratives in their marketing.

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Reimagining Medusa as a feminist icon whose 'gaze' protected wearers from objectification
Creating fictional archaeological evidence suggesting the sunglasses were based on actual ancient Greek artifacts
Claiming that a portion of proceeds went to a fictional 'Save the Gorgons' conservation charity
Producing a mockumentary about Perseus using the sunglasses to defeat Medusa without looking directly at her