Which transportation company first introduced a loyalty program that allowed customers to earn points based on carbon emission reduction rather than just distance traveled?

In the competitive transportation industry, customer loyalty programs have become sophisticated tools for retention and growth. Airlines pioneered many loyalty concepts, but rideshare companies, car rental agencies, and public transit systems have developed innovative approaches as well. This poll tests your knowledge about a groundbreaking loyalty innovation that changed how transportation companies approach customer retention.

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Lyft with its 'Green Mode Rewards' program in 2018
JetBlue with its 'Sustainable Travel Points' initiative in 2017
Deutsche Bahn with its 'EcoTravel Bonus' system in 2016
Tesla with its 'Zero Emission Credits' program in 2019