Which 1982 film featured a product placement deal that reportedly increased the featured candy's sales by 65%, establishing a new standard for product integration in movies?

Product placement in movies and TV shows has evolved into a sophisticated marketing strategy that generates millions in revenue while subtly influencing viewers. From obvious brand showcases to cleverly integrated products that become part of the storyline, these placements represent a fascinating intersection of entertainment and advertising. This trivia question explores one of the most financially successful product placement deals in film history that changed how studios and brands approach these partnerships.

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