Which global retail brand underwent a major transformation in 2011, rebranding their stores with imagery from Norse mythology to enhance customer experience and brand recognition?

Folklore and mythology have influenced product branding and retail strategies for decades. Companies often leverage powerful mythological symbols and narratives to create memorable brand identities and consumer experiences. This trivia question explores how a major global brand utilized folklore elements in a significant retail transformation strategy that changed consumer perception.

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Starbucks, incorporating the Norse siren Rán into their logo to symbolize the allure of their products
Apple, using Norse runes in store layouts to create a modern temple-like atmosphere based on Valhalla
IKEA, redesigning their stores as a journey through Yggdrasil (World Tree) with different departments representing the nine worlds
Nike, adopting Thor's hammer as a subliminal design element in their store architecture to convey strength and victory