Which pricing strategy did Celestron implement in 2015 that revolutionized the amateur telescope market and increased their market share by 35% within two years?

The astronomy industry has seen remarkable growth in consumer products over the past decade, from sophisticated telescopes to mobile apps that track celestial events. Behind this boom are fascinating marketing strategies and consumer psychology that drive purchasing decisions. This trivia question explores how one major astronomy product revolutionized its market through innovative pricing strategy. Test your knowledge of astronomy product marketing!

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Value-based tiering with free software upgrades for premium models
Loss-leader pricing on entry models with high-margin accessories
Dynamic seasonal pricing aligned with major astronomical events
Subscription-based ownership with annual technology trade-ins