Which candy experienced a 65% sales increase after its famous placement in the 1982 film 'E.T. the Extra-Terrestrial', leading to one of the most successful product placements in movie history?

Product placement in movies and TV shows has become a sophisticated marketing strategy in pop culture. Some product placements are so iconic they become inseparable from the entertainment itself, creating cultural touchstones while driving remarkable sales. This trivia tests your knowledge of one of the most famous product placements that transformed a candy's market position dramatically.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses