Which groundbreaking marketing approach was used to introduce CRISPR gene-editing technology to non-scientific audiences and investors?

CRISPR gene-editing technology represents one of the most significant scientific breakthroughs of the 21st century. While its scientific importance is well-known, the story of how this revolutionary technology was marketed and communicated to the public, investors, and the scientific community involves fascinating brand storytelling strategies. Test your knowledge about how this complex scientific innovation was transformed into an understandable and compelling narrative for various audiences.

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Comparing it to a 'molecular scissors' that can precisely cut and edit DNA, creating a simple visual metaphor that became universally adopted in science communication
Launching with celebrity endorsements from Hollywood actors who played scientists in movies, creating an immediate cultural association
Initially marketing it exclusively as 'Clustered Regularly Interspaced Short Palindromic Repeats' with no simplified explanation to maintain scientific integrity
Using virtual reality experiences at scientific conferences where participants could 'become' a CRISPR molecule and edit DNA in an immersive game