Which brand slogan holds the Guinness World Record for being the longest continuously used advertising slogan in history, having been in continuous use since 1948?

Brand slogans can become cultural touchstones and are crucial elements of brand identity. Some slogans have achieved world record status for their longevity, recognition, or impact. Test your knowledge about these famous taglines that have made their mark in the Guinness Book of World Records and marketing history. Can you identify which slogan has achieved a remarkable milestone that sets it apart from all others?

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• Maxwell House's "Good to the last drop"
• De Beers' "A diamond is forever"
• Wheaties' "Breakfast of Champions"
• Coca-Cola's "It's the real thing"

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