Which 1982 film featured a prominent product placement that reportedly increased the featured candy's sales by 65% within months, establishing a new standard for brand integration in Hollywood?

Product placement in movies has evolved from subtle background appearances to major plot elements that can generate millions in marketing value. This practice dates back to the early days of cinema, but became increasingly strategic and sophisticated in the late 20th century. Test your knowledge about some of the most influential and groundbreaking product endorsements in film history that changed how brands approach cinema marketing.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Rocky III (Nike)
Tootsie (Polaroid)
Blade Runner (Atari)