Which famous Broadway musical production first pioneered the strategy of using a single iconic visual symbol as its primary brand identity, creating a marketing template still followed by many theatrical productions today?

The performing arts industry isn't just about artistic expression—it's also a sophisticated business ecosystem with unique branding challenges and opportunities. Major theatrical productions often function as powerful brands with distinct visual identities, marketing strategies, and audience engagement techniques. Test your knowledge about the business side of performing arts branding in this challenging trivia question!

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The Phantom of the Opera (half-mask logo)
Cats (cat eyes logo)
Les Misérables (little girl silhouette logo)
Chicago (stylized female silhouettes logo)